BRANDFUSE

We help you
make the best
‍|financial aid decisions.

BRANDFUSE

We help you make the
best |financial aid decisions.

about us

U.S. News & World Report is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives.

We use world-class data and technology to publish independent reporting, rankings, journalism and advice that has earned the trust of our readers and users for 90 years.

Actionable Advice

Focusing on Education, Health, Money, Travel, Cars and News, U.S. News reaches more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms.

Clear and Data-Driven

Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print.

Informed Choices

Our diversified business model engages consumers at every point in their decision-making journey. Our custom content studio, BrandFuse, has to be nimble, to collaborate effectively with a range of clients.

our results

Adaptive storytelling that motivates an audience of decision- and change-makers.

Click Through Rate:
0.18%

Benchmark: 0.08%

Call to Action Rate:
15.93%

Benchmark: 2.62%

Time on Content:
01:50

Benchmark: 1 min., 3 secs.

Our Custom Work

Welcome to
Pembroke University

NETFLIX

Explore the Content

THE OBJECTIVE

To drive conversation around the Netflix series, “The Chair,” and position it as the next buzzy, must-watch dramedy with a first-rate cast.

Target: Female viewers 35 and older, plus entertainment industry insiders.

The solution

A faux college profile page for the fictional (and slightly dysfunctional) Pembroke University featuring content sections ranging from tongue-in-cheek superlatives to faculty spotlights of characters played by Sandra Oh and Holland Taylor, plus a content piece contextualizing why Pembroke University and its faculty are being recognized in certain superlative categories.

Extensive promotion across U.S. News, Facebook and Instagram.

Stress-Proofing
Your Finances

facet wealth

Explore the Content

THE OBJECTIVE

To educate U.S.-based consumers about how a CERTIFIED FINANCIAL PLANNER^TM professional can help create a solid foundation of financial wellness.
‍
Target: Consumers with a combined income and assets of $150K.

The solution

A consumer advice article providing insight on developing a sustainable financial plan that suits different life stages and a fluctuating economy that included an interactive quiz for page browsers to find out their money personalities.

Extensive promotion across U.S. News, Facebook and Instagram.

Breaking Stigmas
and Giving Children’s Mental Health a Voice

nationwide children’s hospital

Explore the Content

THE OBJECTIVE

To showcase the compassionate, quality and holistic care that pediatric patients, parents and providers can expect at Nationwide Children’s Hospital plus the industry-leading expertise that differentiates the hospital from its peers.

Target: Parents of young children.

The solution

Information hubs demonstrating the quality care available through Nationwide Children’s Hospital. These content-rich pages included storytelling components such as slideshows, listicles, snapshots and (client-provided) videos.

Extensive promotion across U.S. News and Facebook.

When Money
Is the Main Object

wells fargo

Explore the Content

THE OBJECTIVE

To leverage Wells Fargo Home Mortgage’s expertise to navigate browsers through the intricacies of their decision journey, and help them find the best home for them.

Target: First-time homebuyers.

The solution

Comprehensive sponsorship leveraging U.S. News’s rankings, guidance and BrandFuse custom content to spotlight Wells Fargo’s home-buying expertise.

An eight-piece custom content series chronicling the nitty-gritty of home-buying.

Custom traffic drivers and social media amplification, driving potential homebuyers to each element of the Wells Fargo program.

Quality Care You Can Trust

american heart association

Explore the Content

THE OBJECTIVE

To position the American Heart Association as an authority in stroke and heart care.

Target: Healthcare professionals, patients and caregivers.

The solution

A multi-platform program across print and digital, featuring the AHA award guidelines along with a list of hospital partners, with BrandFuse custom creative.

Multiple pages in the national newsstand version of the U.S. News Best Hospitals guidebook.

A custom reprint distributed to award-winning hospitals around the United States.

Studying Abroad While Broadening Study

TEXAS A&M UNIVERSITY

Explore the Content

THE OBJECTIVE

To generate awareness for Texas A&M University’s robust research programs and opportunities through relevant media alignment and strategic positioning.

Target: Education stakeholders, potential students and their families, plus alumni.

The solution

Several BrandFuse-designed custom pieces that showcase the university’s study abroad programs and research initiatives.
‍
Facebook and Instagram distribution emphasizing the university’s achievements to a multi-layered, targeted social audience.

Top Projects

INDUSTRY

Article

When the Training Wheels Come Off

The college years are the right time to teach your kids smart, responsible habits before they graduate.

American Express

interactive

When Money Is the Main Object

How well do your wishes and your wallet match up when it comes to homeownership? Use this tool to get a taste for what you can afford and where you might live.

Wells Fargo

listicle

interactive

5 Reasons Why

Life insurance is essential for financial security, no matter what stage you’re at in life.

Principal Financial Group

interactive

ARTICLE

Stress-Proofing Your Finances

A solid financial plan will set you on a path to weather the economy and meet goals.

Facet Wealth

MULTI-FORMAT

CONTENT SERIES

From Planning to Paying

Here’s what you and your family should consider when choosing and financing a college education.

College Ave Student Loans

fEATURE

The Wonder of Building a Brighter Future For the Planet

University of Arizona student researchers work to protect the coral reefs, even in the desert.

University of Arizona

listicle

What Can You Buy for $10,000?

You can put a dollar amount on some expenses a student could cover thanks to approximately one year of savings from the University of Dayton's fixed tuition plan. (Peace of mind, however, is priceless.)

University of Dayton

FEATURE

How High-Risk, High-Reward Research Fosters Scientific Discovery

Stony Brook University promotes innovation from the nation’s most talented young researchers.

Stony Brook University

interactive

Quality Care You Can Trust

How to find heart and stroke care near you, measured by the American Heart Association.

American Heart Association

MULTI-FORMAT

CONTENT SERIES

The Turning Point

What it takes to successfully live at a healthier weight, for good.

HMR

INFORMATION HUB

INTERACTIVE

A Closer Look at the Keck Effect

Learn more about the hospitals’ commitment to compassionate, innovative, quality care.

Keck Medicine of USC

Article

Take a Vacation Where the Piña Colada Is the Only Cold You’ll Feel

You're only 3 steps away from taking your dream vacation.

Visit Puerto Rico

interactive

Planning the Perfect Day Away

On an Oasis of the Seas cruise, the possibilities are endless.

Royal Caribbean

multi-format

content series

The Most Magical Vacation at Sea

On Disney Cruise Line, every member of the family can create memories to last a lifetime.

Disney Cruise Line

Article

When the Training Wheels Come Off

The college years are the right time to teach your kids smart, responsible habits before they graduate.

American Express

interactive

When Money Is the Main Object

How well do your wishes and your wallet match up when it comes to homeownership? Use this tool to get a taste for what you can afford and where you might live.

Wells Fargo

listicle

interactive

5 Reasons Why

Life insurance is essential for financial security, no matter what stage you’re at in life.

Principal Financial Group

interactive

ARTICLE

Stress-Proofing Your Finances

A solid financial plan will set you on a path to weather the economy and meet goals.

Facet Wealth

MULTI-FORMAT

CONTENT SERIES

From Planning to Paying

Here’s what you and your family should consider when choosing and financing a college education.

College Ave Student Loans

fEATURE

The Wonder of Building a Brighter Future For the Planet

University of Arizona student researchers work to protect the coral reefs, even in the desert.

University of Arizona

listicle

What Can You Buy for $10,000?

University of Dayton

FEATURE

How High-Risk, High-Reward Research Fosters Scientific Discovery

Stony Brook University promotes innovation from the nation’s most talented young researchers.

Stony Brook University

interactive

Quality Care You Can Trust

How to find heart and stroke care near you, measured by the American Heart Association.

American Heart Association

MULTI-FORMAT

CONTENT SERIES

The Turning Point

What it takes to successfully live at a healthier weight, for good.

HMR

INFORMATION HUB

INTERACTIVE

A Closer Look at the Keck Effect

Learn more about the hospitals’ commitment to compassionate, innovative, quality care.

Keck Medicine of USC

Article

Take a Vacation Where the Piña Colada Is the Only Cold You’ll Feel

You're only 3 steps away from taking your dream vacation.

Visit Puerto Rico

interactive

Planning the Perfect Day Away

On an Oasis of the Seas cruise, the possibilities are endless.

Royal Caribbean

multi-format

content series

The Most Magical Vacation at Sea

On Disney Cruise Line, every member of the family can create memories to last a lifetime.

Disney Cruise Line

Awards & Recognitions

Pressboard

Top 5 Arts & Entertainment Branded Content Partnerships

Pressboard

Our team will consult with you on the best content experience to bring your messaging to our robust audience.

Choose from one of two execution types to amplify your brand.

Custom Executions

See an Example

Collaborate with us to create an original digital or print content experience.

Start-to-Finish Collaboration, From Ideation to Publication

Immersive Storytelling and Tailor-Made Formatting

Minimum Production Time: 6 Weeks

See an Example

Syndicate Executions

See an Example

Leverage your existing content to seamlessly integrate and publish on USNews.com.

Light Consultation and Editing on Your Provided Content

Streamlined Storytelling and Formatting

Minimum Production Time: 5 Business Days

See an Example

audience strategy

Our BrandFuse team promotes and optimizes
sponsored content through:

Multiplatform Traffic Drivers

These site-wide modules preview and provide access to BrandFuse content for the U.S. News audience. They’re our default promotional strategy.

Social Media Amplification

Partners also have the option to connect with audiences using Facebook, LinkedIn, Instagram, Twitter and TikTok.

High Impact Custom Units

Our specially designed banners use a slider feature to provide access to a series of three to six separate-but-related sponsored pieces. (Sizes: 970x250; 728x90; 300x600; 300x250; 320x50)